BABU JewelryBABU is a boutique fine jewelry brand built around sustainability, expression, and a commitment to craft.
The AskBABU’s founder and principal designer was looking for a web presence to establish her brand, showcase the collection, and generate leads for custom design inquiries. At its heart, BABU is fun, funky, yet grounded, and we wanted to capture that in its brand. The result was a rebrand and website build that leaned into the studio’s vibrant approach and craft-focused ethos.
ServicesBranding and Visual Design
Web Design
Iconography
Content Writing and Editing
Search Engine Optimization
CollaboratorsJennifer Samata Photography
Fresh and IrreverentBranding & Visual Design
The goal for BABU’s branding was to convey both sophistication and authenticity, while maintaining the playfulness and sense of discovery at the heart of their designs. Their collection features a number of pieces that use ancient hand-carving techniques depicting talismanic faces and figures. These offered a natural visual accent for the studio’s brand kit, and we created a number of custom icons that preserve the carvings’ organic lines and movement.
Deep jewel tones ground the primary colour palette, recalling the gems featured in many of the studio’s custom pieces. Pink, pistachio and periwinkle hues bring a soft, organic character and provide refreshing accents for elements like buttons and iconography.
For the typography palette, we again drew inspiration from the client’s designs, which blend artistry and technical skill. We selected a classic, elegant font for headings, balanced with a slim, monospaced font for a subtly industrial feel. Together, they evoke both the fluid creativity and mechanical fabrication that bring BABU’s designs to life.
Marketing & E-CommerceWebsite Design
In addition to their collection, the studio specializes in custom designs that help people mark important moments in their lives. A key goal for the website is supporting inquiries for these custom works, and the design prominently features calls-to-action that drive customers towards the appointment request function.
After building an online following primarily through social platforms, it was time to level-up BABU’s online presence with a website designed to build brand awareness and drive conversions. We created easily browsable product pages for their collection of made-to-order designs, making it easy for the client to add and manage products and fulfill orders.
