Two Happy Feet A brand new website for a specialized health care clinic, optimized for organic growth and appointment booking.
The AskTwo Happy Feet is a growing foot care nursing service that improves its patients’ quality of life through expert care and thoughtful guidance. They needed a complete digital strategy to connect with people looking for their services, and a website to manage bookings and scale with them as they expanded their practice.
ServicesWeb Design
Marketing and Ads
Content Writing and Editing
Search Engine Optimization
Interior Design
CollaboratorsRio Kaneki Design
MarketingWebsite Design
The website is also a resource with a wealth of information on common foot conditions, answers to common treatment questions, and referral options. The result is a web presence that builds trust, establishes domain authority, and supports the tasks that are most important to both the business and its clients—a key differentiator between Two Happy Feet and their competitors.
Two Happy Feet had an opportunity to stand out from the crowd with a modern, professional web presence that established the clinic as the best choice for foot care nursing services in their market, and also allowed for fast and easy booking. Integration with the Jane App for appointment scheduling was a key requirement, ensuring a straightforward booking process on the front end, and easy client management behind the scenes.
ComprehensiveMarketing & SEO
As a new business competing with a number of similar services in the region, establishing brand authority was essential. The foundation for this effort was a structured organic and paid search strategy calibrated around relevant and competitive terms.
All content on the website was structured and optimized for SEO, and from launch, its performance included:
38% increase in impressions year-over-year
9.6% click-through-rate (compared to health care industry average: 2.3%)
50% increase in click-through rate year-over-year
The strategy also included traditional media, including rack cards and event banners. This helped to build awareness and meet potential clients offline.
IntegratedVisual Identity
We enlisted the skills of graphic designer Rio Kaneki to develop a logo, wordmark and custom typeface to form the backbone of Two Happy Feet’s new brand. Rio created a unique logo featuring a winged foot, subtly evoking the traditional symbol of medicine, the caduceus, and its bearer, Hermes. His design also conveyed a sense of movement that speaks to Two Happy Feet’s goal of helping clients “put their best foot forward” through improved mobility and freedom.
This was accompanied by a wordmark design based on traditional block print lettering, also created by Rio, which is carried throughout Two Happy Feet’s branded materials and signage.
The website leverages these new visual assets, as well as refreshed brand colours that incorporated and expand on the logo designs provided by Rio. For the website fonts, we balanced the style of the wordmark with a clinical sans serif option.
Logo design by Rio Kaneki